the re-opened location includes a vegetable/fruit market, the first of its kind for MUJI
MUJI, our favorite Japanese minimal lifestyle retailer, re-opened their global flagship store in Yurakucho, Tokyo today (July 28th) and it’s taking our breath away. If there were such a thing as retail heaven, it would probably look something like this.
all produce is labelled with the name and location of the farm it comes from
With this location, which is set to redefine the format of shopping, MUJI has integrated what they believe to be the 3 pillars of lifestyle: food, housing and clothing. When you enter from the ground floor the first thing you’ll encounter is a vegetable and fruit stand (a first for MUJI stores) that seeks to re-establish the lost connection between consumer and farmer.
City-dwellers “have become far removed from the fields, farms, and fisheries, where the food is produced,” says the company, “ and have come to consume food simply as a commodity.” Working directly with farmers who use little or no chemical pesticides and fertilizers, the marketplace will off only in-season fruits and vegetables.
Another new feature is an actual MUJI Hut that will be on display. Visitors will be able to get up close and personal with what MUJI believes is the answer to city-living.
But not everything is new. With the re-opening MUJI was smart about keeping some of the better things, like the great bookshelf in the back that was designed by Torafu Architects. It spans 2 floors, holds 10,000 books and acts as a wonderful focal point to draw you into the store. The MUJI Café was also relocated from the 2nd floor to the 1st floor, and will serve fresh bread, coffee and soups made from the vegetables they sell.
a model MUJI Hut on display on the 1st floor
the large, sprawling bookshelf designed by Torafu Architects, can be seen in the back
a kids area offers parents a place to rest and entertain their toddlers
from Spoon & Tamago http://ift.tt/2eTLNG3
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