Tuesday, March 28, 2017

Ukiyo-e Inspired Manner Posters for Seibu Railway

Last year Seibu Railways launched a new poster campaign to educate their straphangers on proper train etiquette and manners. Given the surge in tourism in Japan recently, the train company decided to create their posters in an ukiyo-e inspired style.

Given the immense popularity of the traditional Japanese woodblock prints, the posters are meant to appeal to both locals and foreigners.

Seibu Railways has been releasing a new poster roughly every new season and so far three different posters have been released. In Japanese they’re given the title denshanai meiwaku ezu (電車内迷惑図絵) which is consistent with traditional ukiyo-e naming conventions and translates roughly to “picture of train car nuisance.”

You can find them in Seibu Railway stations, as well inside some of the trains. We’re looking forward to seeing more of these wonderful posters!

Poster #1: “Please let others sit comfortably.”

Poster #2: “Please turn down your volume”

Poster #3: “Please do not rush onto trains”



from Spoon & Tamago http://ift.tt/2ousBhv

No comments:

Post a Comment